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Three restaurant websites, first week: a new domain at 830 Google impressions a day

Four days after its domain was registered, Cocobang was showing on Google 830 times a day. At King Katsu Land, 62 people clicked Order in three days, and Midori Sushi's search impressions rose 65% from one three-day window to the next. Figures for September 22–27, 2026.

A phone on a dark wooden restaurant counter at night showing a red line rising, beside a folded paper takeout bag

Search Console data for three restaurant websites we built starts on September 22, 2026: Cocobang, a late-night Korean restaurant in San Francisco; King Katsu Land, a Korean pork cutlet restaurant in Daly City and Newark, California; and Midori Sushi, a family-run sushi restaurant in Northwest Austin since 1999. This is what their first week shows.

Cocobang: 830 impressions a day, four days after its domain was registered

Cocobang's domain, cocobang-sf.com, was registered on September 22, and Google recorded the site's first impression the same day. Daily impressions then went from 1 to 84, 385, 787 and 830 on September 26, the highest day so far.

From September 25 to 27 the site reached Google's first page for 229 queries and the top position for 40, including "korean food in sf", "nearby korean restaurant" and "korean food near union square". 88% of its impressions were on phones, where its average position was 4.6. In the same days, 25% of visits included a click to Uber Eats, DoorDash or Grubhub.

The site launched with a home page and a menu page listing 26 dishes as text, structured data for the restaurant, its menu and common questions, and opening hours past midnight written the same way on the page and in the structured data.

King Katsu Land: 62 people clicked Order in three days

From September 25 to 27, 62 people clicked Order on King Katsu Land's website: 34 for Daly City and 28 for Newark. Each location has its own Order links, to DoorDash, Grubhub and Uber Eats, so the restaurant can see which one guests were trying to reach.

Search grew in the same days. Impressions rose 24%, to 4,845, and the site held the top position for 37 queries, including "food in daly city". Broader local searches moved up: "korean food near me" from an average position of 9.3 to 3.8, and "korean restaurant near me" from 11.7 to 5.0.

Midori Sushi: 65% more search impressions

Midori Sushi's search impressions rose from 1,615 on September 22–24 to 2,662 on September 25–27, and its average position moved from 10.4 to 8.5. The biggest single change was "sushi near me", a search where the map results sit above the websites: 479 impressions, up from 185, at an average position of 8.9, up from 10.1.

On September 25 we added a guide to nearby landmarks, expanded the About page with the family behind the restaurant, resubmitted the sitemap to Google and answered 38 guest reviews on the Google Business Profile. The rise came after those changes. Three days of data cannot show which change caused it.

Guests use the menu. From September 25 to 27, 78 people opened Midori's menu page, which lists 210 entries as text, and stayed about two minutes on average. 20 of them used the category filters and 6 searched the menu. 29 people went on to order on ChowNow, 21 of them after finding the site on Google.

How we counted

Two equal windows, September 22–24 and September 25–27, 2026, in Pacific time. Google's figures for September 26 and 27 were still preliminary when we read them on September 28. A query at #1 has an average position below 1.5, and the first page means 10 or better. Order clicks are counted once per visit, starting after our setup checks on September 23, and they are clicks toward an order, not completed orders. Search Console has no data for these domains before September 22, so there is no before to compare with.

Next

We will update this note with the first 28 days, using the same definitions, around October 19.

Case studies in this note.

  1. Glazed Korean fried chicken, tteokbokki and side dishes on a deep red table

    · Case study

    Cocobang: Seoul heat, San Francisco nights

    A website for a late-night Korean restaurant on a domain registered September 22, 2026. By September 26 Google was showing it 830 times a day, with the #1 position for 40 queries in the latest three days.

    Read
  2. King Katsu: a wide pork cutlet on a white plate, sauce being poured, on black marble

    · Case study

    King Katsu Land: three directions and the first search snapshot

    Three coded design directions for two locations. In the latest three days: 4,845 search impressions, up 24%, the #1 Google position for 37 queries, and 62 people who clicked Order.

    Read
  3. A bento box and a cup of green tea on a table in a bright Japanese dining room with shoji screens

    · Case study

    Midori Sushi: a new look for 27 years of authentic sushi in Austin

    An Austin sushi restaurant established in 1999 and a searchable 210-item menu. Search impressions rose 65% from one three-day window to the next, and the average position moved from 10.4 to 8.5.

    Read
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