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JOYPACK: from dieline to box

A packaging manufacturer's website in English and Korean, with one continuous journey from a flat drawing to three box structures.

JOYPACK's three modeled packaging families: shipping carton, cell partitions and custom inserts

Let the product explain the work

JOYPACK is a packaging manufacturer in Opelika, Alabama, near Auburn, serving businesses in Alabama and Georgia. We built a website that helps buyers see what the company makes, understand its production capabilities and start a packaging inquiry.

Products
3 packaging structures
Languages
English & Korean
Scope
Website, 3D motion & local search setup
The result
Website live

Launched at joypackinc.com. Search Console and GA4 are connected; performance measurement is beginning.

Start with the company introduction

The starting point was a company presentation: product photographs, machinery and a manufacturing sequence. We organized those materials into three product families: corrugated boxes, partitions and dividers, and custom boxes and inserts.

Three directions, one connected journey

The first direction presented each production step on its own. The second used a quieter editorial layout. The final B2 direction brought them together around a box that stays with the reader as the page unfolds.

JOYPACK landing page with a blue carton drawing and the headline Every product starts with a box
The final landing page opens with the message and a flat carton drawing.

A drawing becomes a product

As the reader scrolls, the drawing folds into a partitioned carton and moves into the center of the collection. Two neighboring structures appear beside it. Selecting a product brings it to the center and unfolds it; a second click folds it back. An automatic sequence also walks through the structures.

A 15-second recording made with the website's actual box renderer. Play to see the drawing fold into the collection, then a shipping carton unfold and close.

These models explain the packaging structures. They are illustrative constructions, not dimensioned production drawings or certified load-test results.

Keep the equipment recognizable

Machinery photographs retain their original backgrounds and equipment details, with restrained sharpening. We corrected display proportions using the supplied presentation so the gluing and stitching machine would not appear squeezed.

A clear experience on a smaller screen

The collection can be paused and operated with labeled controls. The site respects reduced-motion settings and provides a static product collection when interactive rendering is unavailable. Product descriptions and inquiry links remain readable without the animation.

Make a local business easier to find

English and Korean pages have their own URLs, titles, descriptions and language links. The site includes the Opelika address, Monday–Friday hours of 9 a.m.–5 p.m., Alabama and Georgia service areas, and structured business information.

The site is live at joypackinc.com, with GA4 and Search Console connected. At this stage, the confirmed result is a published website and a measurement foundation. Search visibility and qualified inquiries need a longer observation period.

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